Nike Hockey
Agency: Henderson BAS
Role: Sr Designer
Creative Directors: Jon Finkelstein/Stephen Bennett

In 2004, Nike contracted Toronto-based firm Henderson BAS to create an energetic website that supported its "Light it up!" campaign. The TV ads, offline marketing and website featured NHL stars Marcus Naslund and Ilya Kovalchuk battling it out for puck possession on and off the ice. This CDMA award winning site embellished on this concept and used the site to demo the products and stars themselves all the while being taunted by mouthy net. The site further invited users to show up a Nike Hockey events across Canada and show off their dangles. The events were filmed and the evidence placed online for all to view, compare and score.

Awards:
In 2004, Henderson BAS entered the Nike Hockey site that supported the "Light it up" campaign. In the 2004 Digital Marketing Awards. It won Best of Show, Gold for Online / Off-line Integrated Campaign and Gold for Online Advertising(Spawned).

Kawasaki.com Redesign 2004/05
Agency: Juxt Interactive
Role: Art Director
Creative Director: Todd Purgason
In 2004, Juxt redesigned Kawasaki's website and infused every page with themes of Power, Performance and Exhilaration. I designed a virtual showroom for Kawasaki's line of power sports vehicles that was energetic and placed potential customers in a vehicle-relevant environment that could inform as well as exhilarate.

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Target Racing 2006
Agency: Juxt Interactive
Role: Art Director
Creative Director: Todd Purgason

Juxt was commissioned to rebrand and create marketing materials for Target's IRL and Nascar Race Teams. I designed the Target Racing website and other digital materials for Target Racings 2006 media kits.


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Boost Mobile: Premium Pre-Paid Pixel Game Banner
Agency: Juxt Interactive
Role: Art Director
Creative Director: Todd Purgason

In support of advertising for Boost's Premium Prepaid Plans, Juxt provided online marketing to drive potential customers to the BPPP microsite and sign-up for BPPP plans. Among the standard motion units was this banner game that featured our hero Benny running through the streets of Miami. In this side-scrolling game Benny, chases girls and dodges the dog who has stolen his clothes while picking up features for his Boost Mobile phone. Yep, he's naked but that's not stopping him 'cause Boost has him covered.

Boost Mobile Team-Riders 2006/07
Agency: Juxt Interactive
Role: Art Director
Creative Director: Todd Purgason

Juxt was assigned the job of redesigning Boost's Family section to pull it in-line with their new visual identity with the added challenge of keeping the structure of the current web-aesthetic. This section was redesigned to focus attention on the athletes and their relationship to Boost Mobile.


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Boost Mobile: Where you at R.I.P?
Agency: Juxt Interactive
Role: Art Director
Creative Director: Todd Purgason

Boost's Pivotal Moment campaign plays on the what if they missed out on the pivotal moment that made them who they are today. previous ads featured Eve, Fat joe and Travis Barker of Blink-182. This banner ad featured Detroit Piston's superstar RIP Hamilton as R.I.P the superstar undertaker. I art directed the photo-shoot and designed the banners for TV spots that aired during the 2006 NBA playoffs.

Boost Mobile: Where you at?
Agency: Juxt Interactive
Role: Art Director
Creative Director: Todd Purgason

Where you at? This campaign for Boost Mobile featured celebrities like Terrell Owens who were known to be out-spoken and a little controversial. The TV ads kicked things off and the rants continued online at whereyouat.net where people could register to sound off and interact with the Boost sponsored celebs in online chats and forums. Never dull, the site later evolved into a platform for people to speak out about controversial issues such as the conditions in New Orleans in the aftermath of Katrina.

LG l1150 Microsite
Agency: Juxt Interactive
Role: Art Director
Creative Director: Todd Purgason

LG Electronics contracted Juxt to make a series of banners and a microsite to demonstrate the features of their next generation flip-phones. The microsite also served as a platform for a contest towin a phone and service from LG's cellular partner, AT&T Wireless. As a side note, the microsite's aesthetic and animated treatments were so popular with the client that they carried over to offline campaigns.


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Coke: Share a Little Love
Agency: Juxt Interactive
Role: Art Director
Creative Director: Todd Purgason

IWeiden and Kennedy concieved and executed on the concept of "Give a little love" in this Grand Theft Auto-esque TV ad which featured our hero Ray shedding some light on darkened city streets. Juxt took this concept and created a series of banner ads that drove Coke drinkers to "Share a little love". I designed the microsite and a supporting MySpace page for Ray that let Coke drinkers spread the love by sending digital gifts.


Click here to see Ray's Space

Cherry Coke: MySpace Design Contest Theme
Agency: Juxt Interactive
Role: Art Director
Sr Art Director: Jorge Fino
Creative Director: Todd Purgason

In 2008, Juxt developed a camapign for Cherry Coke which partnered them with MySpace to create an application which would allow MySpace users to design a custom skin for their page online and then submit their original designs in a contest to take over MySpace.com's homepage for day. I played a supporting Art Directors role providing artwork, design themes and assets for the MySpace design application.

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Cherry Coke: MySpace Music Visualizer Widget
Agency: Juxt Interactive
Role: Art Director
Creative Director: Todd Purgason

As part of Cherry Coke's MySpace initiatives Juxt developed a music visualizer widget similar to what Apple developed for Itunes. The widget can be added to any users MySpace page as well as being avaialable as a downloadable desktop application. Users are invited to add their favorite tracks and let Cherry bring the music to life.

Cherry Coke: Tagged.com Promotion
Agency: Juxt Interactive
Role: Art Director
Sr Art Director: Jorge Fino
Creative Director: Todd Purgason

Tagged.com is a new social networking portal that is geared towards the urban and youth markets. The concepts and creative thinking that Juxt applied to MySpace was reinvented for Tagged.com with the invention of a series of Cherry-flavoured widgets. This supporting rich media banner campaign literally let Cherries rain on the Tagged homepage.

Coke: 2007 NCAA Basketball Sponsosrhip
Agency: Juxt Interactive
Role: Art Director
Copywriter: Eddie Herda
Sr Art Director: Jorge Fino
Creative Director: Todd Purgason

Coke has traditionally been forward thinking with respect to its digital marketing. In 2007 Juxt created a series of motion and experiential banner ad units to highlight their continuing sponsorship of NCAA Basketball. The banners also acted as gateways to a series of contests and trivia games aimed specifically at rewarding the millions of fans who support their teams every year on the road to the Final Four.

Coke: NASCAR Chase Banner
Agency: Juxt Interactive
Role: Art Director
Sr Art Director: Jorge Fino
Creative Director: Todd Purgason

Juxt's job was to create a series of banners that captured the essence of NASCAR for Coke's NASCAR 2006 sponsorship program. We conceived and designed a series of gaming banners that engaged users in races and peel-out competitions. This driving game used linked 728x90 and 160x600 banner units to house the interface and HUD elements as users raced their own virtual Indy. Everyone's a winner because everyone can enjoy the thrill of NASCAR and a refreshing Coke.

Coke: 2007 NCAA Basketball Sponsosrhip
Agency: Juxt Interactive
Role: Art Director
Copywriter: Eddie Herda
Sr Art Director: Jorge Fino
Creative Director: Todd Purgason

In 2007, NASCAR and Coke partnered again to continue their sponsorship of all things related to turning left. In addition to revitalizing a series of rich media banners Juxt developed in 06, this series of banners were designed to live on NASCAR.com and drive users to mycokerewards.com where Coke drinkers who love NASCAR could enter a sweepstakes to win autographed items from Coke sponsored drivers.

Coke: 2007 NASCAR Predictions Game
Agency: Juxt Interactive
Role: Art Director
Copywriter: Eddie Herda
Sr Art Director: Jorge Fino
Creative Director: Todd Purgason

In 2007, NASCAR and Coke partnered again to continue their sponsorship of all things related to turning left. In addition to revitalizing a series of rich media banners Juxt worked with Coke and NASCAR to develop a weekly trivia based game where fans were invited to sign-up and predict the winners, losers and the things that make NASCAR unique to sport.

The Glue Network: The Bridge
Agency: Juxt Interactive
Role: Art Director
Creative Director: Todd Purgason

The Glue Network is a group of individual dedicated to giving back. Juxt helped spearhead the idea of a website that united people and organizations to spread good will worldwide. Each Art Director at Juxt provided artwork and personal time to this worthy cause.

Click here to add your mile

Gears of War: Pitch
Agency: Juxt Interactive
Role: Art Director
Creative Director: Todd Purgason

In 2006, Juxt was asked by the folks at Microsoft to come up with a series of viral campaigns that not so obviously would preview storylines and images from its soon to be released game, Gears of War. The Juxt team developed a series of conspiracy theory ideas that surrounded a bunch of holes that popped open world wide. The appearance of these holes was to be covered on fake blog sites, youtube video of false news casts, reports from fake townships and a number of mystereious missing persons accounts. On THE day all of the sites were going to redirect visitors to Gear of War.com. The ideas were pitched but eventually trashed in favour of a more traditional campaign but the idea sessions were among the most entertaining experiences of my career.

Burton Snowboards: Burton.com Redesign Pitch
Agency: Juxt Interactive
Role: Art Director
Creative Director: Todd Purgason

Juxt was asked to provide a series of web comps and analysis of Burton.com and suggestions for future positioning. Juxt pitched a functional redesign that was meant to demonstrate Burton's advanced thinking aesthetic and functional ideology as well as being content forward in overall direction. In addition to providing designs, I assisted the Creative Director in strategy and analysis of Burton's competition and Burton.com itself.

Honda: Power Sports Redesign Pitch
Agency: Juxt Interactive
Role: Art Director
Creative Director: Todd Purgason

In 2006, Honda approached Juxt to submit web comps for a website dedicated to their brand of power sports vehicles. Building on ideas we conceived of with Juxt's relationship with Kawasaki we created a series of visually rich designs that could inform users quickly and easily without sacrificing style and energy.

Callaway Golf: Callaway.com Redesign Pitch
Agency: Juxt Interactive
Role: Art Director
Creative Director: Todd Purgason

Callaway is a world leader in the sport of golf. In 2007, Juxt was invited by Callaway to pitch a series of design comps for a potential reimagining of Callway.com. Juxt's direction was to continue putting the emphasis on the technology that has made Callaway successful and to introduce a series of experiential devices that would let potential customers get a real feel for the products while delivering on a very traditional information-based design.

Domino's: Domino's.com Redesign Pitch
Agency: Avenue-A Razorfish/.Juxt Interactive
Role: Art Director
Creative Director: Todd Purgason

In 2007, Juxt was contracted by Razorfish to provide a series of design comps that captured the essence of Domino's pizza while inviting Domino's customers to order online. In keeping with Juxt's core philosphy of entertain and inform I developed a light- hearted home page design that could play off Domino's irreverent TV campaigns while engaging Domino's customers to start ordering pizza online.

Cycleventures
Agency: None
Role: Brand and Assoc Creative Director
Owner/Creative Director: Chris Winter

For over three decades Cycleventures have pioneered over 60 epic itineraries and hosted hundreds of cyclists. Our itineraries have taken us to France, the British Isles, the Netherlands, Spain, Switzerland, Ireland, Italy, Austria, Germany, Morocco, Croatia, Slovenia, New Zealand and 12 itineraries in Canada and the US. We are experienced in the fine art of designing and executing great cycling trips. As an enthusiastic cyclist I jumped at the chance to came on board to consult in the areas of brand direction, online executions and marketing for Cycleventures and its sister company Big Mountain Bike Adventures.

Brodie Bikes: 2005
Agency: Nine09 Media
Role: Art Director

Brodie Bikes has 20 plus years of building everything from cruiser bikes to hard-nosed Shore bikes. In 2005, I teamed up with 909Media to deliver a new look and feel for BrodieBikes.com. I established a look and feel and then delivered graphic files to the 909 development team for implementation.

Fox Racing
Agency: Arcade
Role: Art Director
Creative Director: David Tindale

In 2005, Arcade was apporached by Moto-X giants Fox Racing to explore visualizations for their Fox Racing, Fox Deluxe and Fox Girls websites.

Zelda Universe
Agency: BlastRadius
Role: Designer
Creative Director: BR Team

In 2002, I worked with the creative team of BlastRadius-Vancouver to develop a home for Nintendo's archive of games from the Legenda of Zelda Universe. This site gave game hints, histories and screenshots from each game starting with the original Nintendo version all the way to the latest GameCube installment of the Zelda adventure.

24 Clothing
Agency: EyePlay Communications
Role: SR Art Director

24 Clothing catered to urban customers who want next level artwork, apparel and toys. In 2001, Eyeplay redesigned the online store component as well as gave the 24 home-site a fresh redesign. The direction from the client was to be minimal and forward thinking so that in years to come the site would still be cool and fresh. This site featured a very minimal graphical treatment and a global navigation that followed users throughout their experience, remaining hidden until called upon. As a testament to the timelessness of the site, years later, 24's physical location has closed its doors but the site lives on.

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2005-2007: Juxt Interactive - Art Director
Widely considered one of the best little agencies in the web design industry Juxt serves up cutting edge design for Coke, Kawasaki, LG Electronics, Sam Adams Breweries and Shimano. Since joining the staff at Juxt I have worked on campaigns for Coke, Boost Mobile, Direct TV, Kawasaki, and numerous others.

June 2005 - Dec 2005: Arcade Agency - Art Director
I served as a Senior Art Director with the Arcade Agency. The Arcade Agency is boutique firm from Toronto that handles digital design and marketing for clients such as Bluenotes Jeans, Fox Racing and Nike.

2004-2005: Electronic Art Canada - Sr Interface Designer PSP
EA is the world leader in game design with franchises covering every major sport worldwide and in my time there I worked as a Senior Interface designer designing gaming interfaces for the PSP platform.

1999-Present: Freelance Art Director
In the past I worked with the creative teams at The Arcade Agency, Attik, BlastRadius, Bluenotes Jeans, Electronic Arts, Engine Digital, Henderson BAS, Fox Racing, TribalDDB, and The Vacuum.

Note:
References can be made available upon request.

2006: Canadian Design Marketing Awards - Jury Member
I served on the jury for the Canadian Design Marketing Awards. Sponsored by Marketing Magazine, the CDMA’s are Canada’s most prestigious awards recognizing excellence in digital design and online marketing.

2005: idN
I was featured amongst a number of respected designers from Vancouver in IdN magazine’s continuing series on commercial design centers.

2004: Canadian Design Marketing Awards - NikeHockey.com wins Best in Show
Henderson BAS entered the Nike Hockey site that supported the "Light it up" campaign in the 2004 Digital Marketing Awards. It won Best of Show, Gold for Online / Off-line Integrated Campaign and Gold for Online Advertising (Spawned). I served in a senior design position on this project working closely with Henderson BAS to create a unique and ultimately successful campaign for NikeHockey.com.

2001: Geometry and Chaos
in recognition of my personal work at Deepseat, I was approached by the English publishing house the Friends of ED in 2001 to co-author a book of experimental 3D design work called Geometry and Chaos.

1999: Allmaple is Founded
Allmaple is an online design magazine dedicated to the promotion of cutting edge Canadian digital artists. Since its inception I have been the chief creative volunteer and editorial head of Allmaple and have enjoyed watching its viewer-ship grow as we continue to spread Canadian design propaganda like a bald Marxist on a soap-box.